Steve Baker

Steve Baker Partner at CE2 Partners, Commercial Strategy & Operations Advisory Chicago, Illinois, United States Summary CE2 Partners – Strategy & Architecture | Implementation | Channel Performance | Pricing | M&A With 40+ years of combined leadership experience in the middle market; CE2 Partners advisory group focuses on commercial operation excellence for industrial manufacturing and distribution clients. This includes strategies to grow revenue, improve cash flow and increase the company’s market value; and the architecture and performance of its go-to-market strategy, including resources, channel partners, and pricing. Experience CE2 Partners Founding Partner 2017 – Present (6 years) Chicago, Illinois, United States CE2 Partners is a Commercial Operations & Commercial Strategy advisory firm serving industrial manufacturers and distributors. Areas of concentration include: Strategy & Architecture | Implementation | Channel Performance | Pricing | M&A Steve is a Founding Partner at CE2 Partners. His career includes roles as President, General Manager and Executive VP, leading global industrial businesses to over $450 in revenue and $100M in EBITDA. Expense Reduction Analysts – North America Principal Consultant 2017 – Present (6 years) Expense Reduction Analysts is a global leader in cost reduction. ERA finds and delivers cash flow from over 40 expense categories, typically where Page 1 of 3 companies lack expertise, bandwidth, or interest. Our clients use the savings ERA finds to offset advisory fees, substantially fund growth strategies, and improve EBITDA. Nortek, Inc. President, Ergotron Commercial Products (Global) 2013 – 2017 (4 years) St. Paul, MN Owned by Melrose PLC, Nortek is a diversified $2.5B industrial company with leading brands in residential and commercial Air Management, Security, Office Productivity and Ergonomic Solutions. Ergotron Commercial Products is a $300M division consisting of leading ergonomic solutions for Health Care, Office, Education and Home sold through commercial and retail channels. Nilfisk General Manager, U.S. Floor Care 2006 – 2013 (7 years) Minneapolis, Minnesota, United States Nilfisk-Advance is a leading global provider of commercial and industrial floor cleaning equipment. US Floorcare is a $225M division and US market leader providing floor care solutions to Healthcare, Education, Hospitality, Government, Manufacturing and Distribution customers. Federal Signal Corporation 17 years Group Vice President, Global Commercial Operations, Environmental Solutions Group 2000 – 2006 (6 years) Oakbrook, IL A $1.1B global manufacturer of market-leading products. In 2006, the Environmental Solutions Group had $450M in net sales and was comprised of 7 leading global manufacturers of heavy outdoor cleaning equipment for the municipal, industrial, and airport sectors. Responsible for all departments and activities involved with the selling of ESG’s products and services. Grew ESG from 2 divisions and $125M in net sales to 7 divisions and $450M in net sales. Vice President Sales and Marketing North America 1998 – 2000 (2 years) Greater Chicago Area Page 2 of 3 Various Progressive Line & Management Roles: Sales, Marketing & Product Management 1989 – 1998 (9 years) Greater Chicago Area Education Judson University Bachelor of Arts – BA, Marketing/Management